You made it. It's Day 5 of the 1KS Roadmap!
Today we're going to cover one of — if not — the most effective ways to get your newsletter to 1K Subscribers—and beyond.
The Almighty Lead Magnet.
To get a little meta—this very email course is a lead magnet.
You gave me your email address in exchange for the learnings I provided you.
More generally: lead magnets are products or services (typically of the digital variety) given away for "free" in exchange for your email address—and sometimes other information like your name, phone number, and industry (in B2B scenarios).
Lead magnets work because they only cost you your inbox. Most people are willing to pay with their email addresses before they'll pay with real money.
This hyper-effective strategy was one of the first Shared Focus Sprints that Jay Clouse guided his Creative Companion Club community through this past spring (right after the Landing Page sprint). If you provide a quality digital asset and all you ask in return is an email address, you’re going to find success.
Lead magnets can come in many forms, but ultimately they are most often seen in these formats: