Welcome to Day 4 of your 1KS Roadmap. Today we're talking OPAs, aka Other People's Audiences and how to…
→ get on podcasts → get into publications and/or blog posts
Why? Because using other people’s audiences (OPAs) works.
You don't have to be a well known author or successful entrepreneur to get on podcasts.
I'm proof as I've benefitted from this strategy first-hand. With only a few thousand Twitter followers and less than 6 months of producing a newsletter, I was asked to join the guys at on the HTML All The Things podcast.
And it worked great!
I gained a whole bunch of new subscribers by going on their pod speaking to an audience of web developers and coders rather than my usual audience of creators and marketers. I framed the discussion as how web devs and makers can build their personal brands online to promote themselves and their products.
We’d all love for podcasts and media outlets to reach out to us, but it’s not likely to happen as you’re starting your journey.
So you have to do the outreach yourself. Here are 2 ways:
Find podcasts to reach out to yourself. Do a Google search, Twitter search, or Spotify search for keywords in your industry.
Chances are most podcasts you find will be smaller and more open to a pitch. Maybe you even know a few people on social media you've established some kind of relationship with to make this less of a "cold" outreach.
More rapport created, better chances of getting some airtime with them :)
Jay Acunzo hosts the Unthinkable Show podcast. He gets A LOT of pitches—most of which are… not great.
Here's his advice on how to pitch a show: (read on Twitter)
3 obvious but overlooked things when pitching a show via Jay Acunzo:
Podcasters want to book someone with a POV. Everyone pitching a host is "successful." Not everyone is INTERESTING. Develop your ideas + stories publicly. Build a platform (of ideas, of audience). That is the real work. Guest appearances become the byproduct.
Don't pitch yourself. Pitch how you'd help the podcaster explore something their show has missed so far. Forget your topics + bio. How do you advance THEIR cause?