Welcome to Day 2 of your 1KS Roadmap. Today we're going to cover…

→ sharing your newsletter on Twitter → using LinkedIn to gain subscribers → an Instagram strategy that works for the Atomic Habits author → how Justin has used TikTok to grow his subscriber list

"TWITTER IS FOR THE BIRDS..."

Well... not so fast.

Social media is an integral platform for newsletter growth. You're reading this email, right? Well, there's a good chance you got here via social media.

The problem with social media promotion is most people expect more subscribers from social than they actually get. And so they get discouraged—and quit promoting there.

But here's the thing: it's a slow build. It's a long game.

Social media subscribers are less like a fire hydrant and more like a leaky faucet: you get drips of subscribers as you continually promote and drive users to your profiles—which should have a link to your newsletter, btw.

WHAT TO DO

#1: TWITTER

Quick important update: with Elon running things, **Revue** as a newsletter platform is shut down.

Twitter is still a valuable audience-building social platform that shouldn't be ignored for newsletter creators: Twitter is a text-based platform that pairs well with the text-based quality of newsletters.

Twitter has been, and continues to be the #1 place I acquire new subscribers. For free.

→ STEP 1: create an account! Have one already? Skip to Step 2.

→ STEP 2: Add your newsletter sign-up link directly in your bio. Check out  my profile  to see how I've done it.

→ STEP 3: Share (tweet about) your newsletter info! Share…

• what you write about Simply sharing your newsletter name and link are likely not enough. Share in some detail “what” you actually write about in your newsletter. What’s been some of the most engaging content you’ve shared?
• why someone should subscribe? Bonuses? Gated content? Learnings? Once they know what you write about, entice them to subscribe. Justin Welsh does this incredibly effectively with his tweets. Example 1 || Example 2
• what kind of people should subscribe? Don’t just think about the demographics (age, gender, career) but think about the psychographics of your ideal reader. What job-to-be done or problem do they need to solve that your newsletter can help them with? What step in their journey can you help them with?
• some of your newsletter content as a tweet or thread Take a concept, framework, lesson or story from your newsletter and turn it into a tweet or Twitter thread. Use Hypefury or TweetHunterIO (affiliate links) to help create, schedule and publish your threads.